ARIADNA CARULLI
CEO & Founder
Strategy, business and the question that shapes the project.
we are
in motion.
We embrace collective thinking, look beyond the obvious and find meaning in what might otherwise seem like mere data. We believe in the power of honest conversations, active listening and genuine co-creation.
Culture moves us
Working together transforms us
OUR THINKING IS ALWAYS COLLECTIVE.
La Dupla was born from that idea and still works that way: each project brings different perspectives together around one question.
Research, strategy, culture and operations work together from the start. The agency’s leadership is part of the work, not just the client relationship.
Our team
GUILLERMINA URRIZA
Client and Culture Director
Connects cultural context, client needs and opportunities for brands.
FLORENCIA MALCOLM
Insights Director
Turns diverse evidence into a clear strategic perspective.
MAR GESTOSO
Culture Lead
Shapes how La Dupla evolves as a team, from workplace culture and changing roles to new ways of working, including AI.
ANTONELLA ABATEMARCO
Project Director
Keeps questions, approaches and deliverables aligned from start to finish.
ANAHÍ LUCAS
Brazil Operations & Expansion Manager
Connects local knowledge, operations and business development to grow La Dupla in Brazil.
ANA LOTERO
Operations Coordinator
Makes fieldwork happen, bringing teams, suppliers and markets together so every project runs as intended.
RENATA CAPUTO
Analyst
Researches, connects information and identifies patterns that inform each project’s analysis.
ULA ANDRADA
Project Manager
Organises time, people and processes so projects progress without losing sight of the goal.
