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WORK

Discover the projects
where we work together.

01 — 24

How different questions help us anticipate what comes next.

DISCOVER OUR POINT OF VIEW. EXPLORE SOME OF OUR SUCCESS STORIES.

EXPLORING CULTURE AND MARKETS

01UNDERSTANDING WHAT MAKES LIVE ENTERTAINMENT RELEVANT IN LATAM↗02UNDERSTANDING WHY BREAD CONSUMPTION IS FALLING TO HELP REVIVE IT↗09TURNING CUSTOMER PROFILES INTO A CONSUMER-CENTRIC STRATEGY↗10UNDERSTANDING EACH GENERATION FROM WITHIN↗

CREATING AND TESTING PROPOSITIONS

03VALIDATING AN INNOVATION THROUGH REAL USE↗04DEFINING THE DETERGENT FRAGRANCES OF THE FUTURE↗11HELPING AN IDEA GROW BEFORE PRODUCTION↗12MAKING A PRODUCT DECISION IN UNDER 24 HOURS↗

DEFINING BRAND STRATEGY

05DISCOVERING THAT LEADERSHIP HAD TO BE REGAINED↗06REDEFINING A BEAUTY RETAILER’S VALUE PROPOSITION↗13FROM BRAND DIAGNOSIS TO CAMPAIGN DEVELOPMENT↗14ENTERING A NEW MARKET BY FIRST UNDERSTANDING ITS CODES↗

TURNING INSIGHTS INTO ACTION

07TURNING SEGMENTATION INTO A WAY OF MAKING DECISIONS↗08ACTIVATING A GENERATIONAL PERSPECTIVE WITHIN TEAMS↗15MAKING LISTENING A CONTINUOUS PRACTICE↗16MAKING A CULTURAL ISSUE VISIBLE TO CHANGE PRACTICES↗