WHAT WE DO
Four ways to get started.
One goal: turning knowledge into action.
We tackle challenges across markets, brands, products and experiences. The question shapes our approach: we combine tools, sources and perspectives to find an answer that serves the business.
[01]EXPLORING CULTURE AND MARKETS
We uncover tensions, habits and opportunities before they become obvious.
EXPLORING CULTURE AND MARKETS
When we need to understand what is changing, how a category is evolving, what motivates people or where growth opportunities are emerging.
Category and consumer habit research · Attitudinal segmentation · Ethnography · Trends · Unmet market opportunities · Social and cultural intelligence · Semiotics
RELATED PROJECTS →[02]CREATING AND TESTING PROPOSITIONS
We turn insights into relevant concepts, products, experiences and communication.
CREATING AND TESTING PROPOSITIONS
When there is an idea, product or experience to develop and we need to understand its potential, how to strengthen it and what could encourage or hinder adoption.
We work from early hypotheses through to developed propositions, bringing in people’s real experiences to inform product, concept, communication and experience decisions.
Concept and product testing · Co-creation · Experiences and journeys · Packaging · Communications · Innovation
RELATED PROJECTS →[03]DEFINING BRAND STRATEGY
We develop positioning, brand territories and routes to growth grounded in culture.
DEFINING BRAND STRATEGY
When a brand needs a clearer position, renewed relevance, growth within its category or a route into a new market.
We bring together our understanding of culture, people, competitors and the business itself to define the territory the brand should occupy and how to express it across its value proposition.
Brand audits · Positioning · Brand strategy · Territories · Portfolio · Storytelling · Go-to-market
RELATED PROJECTS →[04]TURNING INSIGHTS INTO ACTION
We put insights and strategy into practice so they lead to decisions and action.
TURNING INSIGHTS INTO ACTION
When the challenge goes beyond diagnosis and a new perspective needs to inform decisions, processes and ways of working.
We design sessions and tools that help teams make the findings their own, discuss them, set priorities and put them into practice.
Workshops · Playbooks · Training · Decision-making tools · Internal co-creation · Strategic support
RELATED PROJECTS →
