UNDERSTANDING WHAT MAKES LIVE ENTERTAINMENT RELEVANT IN LATAM

CHALLENGE

Understand the formats, habits and expectations that are redefining live events, to identify opportunities for innovation in Argentina, Brazil and Mexico.

APPROACH

We combined 9,511 surveys, trend desk research and in-depth interviews, bringing together cultural context, habits, formats and experience.

OUTCOME

We sized the opportunity by format and market, defining practical criteria for propositions with regional growth potential.