ACTIVATING A GENERATIONAL PERSPECTIVE

Challenge

Turn the findings of a regional study on generations into practical tools that help creative teams develop relevant content, communications, experiences and products for each generation.

Approach

We gathered inspiring examples of brands and content that connected with each generation. We then unpacked why they worked and translated those findings into working guides and practical exercises to help teams make the knowledge their own.

Outcome

Teams gained a deeper generational understanding and applied the findings to their creative processes, strengthening the brand’s cultural connection across the region.