MAKING RACISM VISIBLE IN CONTENT PRODUCTION

Challenge

Introduce ethnic and racial issues to creative teams producing audiovisual content in Argentina, where racism is less visible than in other countries in the region.

Approach

We co-created desk research with specialists from Identidad Marrón to reveal the characteristics of local racism. We also developed a representation observatory analysing brown identities in Argentine productions from 2019 to 2021 across adult fiction, children’s entertainment and sport.

Outcome

We shared the findings in a virtual workshop with more than 70 industry professionals, encouraging internal reflection, awareness and new approaches to representation in content.