DEVELOPING BRANDED CONTENT THAT STANDS OUT

Challenge

Connect emotionally with new audiences through a web miniseries combining relevance, entertainment and brand purpose.

Approach

We co-created with Gen Z and Millennial consumers of branded content to test the initial creative idea, explore its cultural resonance and gather inputs for production.

Outcome

We refined the concept, creative idea and execution before pre-production. We also adjusted the communications assets to improve their performance. The miniseries went on to win Effie awards in Argentina and LATAM.