DEFINING HOW FAR A BRAND CAN GROW

Challenge

Develop an expansion strategy for a traditional Peruvian food brand, identifying genuine market growth opportunities without diluting its essence or losing competitive relevance.

Approach

Online conversations explored symbolic strengths and possible extension territories, complemented by online surveys to measure consumption, interest and brand potential in new categories.

Outcome

We defined clear opportunities and limits for extending the brand, alongside a short-, medium- and long-term innovation roadmap based on real demand and opportunities in the Peruvian market.