HOW EACH GENERATION LIVES AND ENJOYS ENTERTAINMENT

Challenge

Generate insights to help the teams of a leading global entertainment company create content, products and experiences that connect emotionally with different audiences, through generational analysis combining regional and local perspectives.

Approach

We spent more than 200 hours with each audience in Argentina, Brazil and Mexico, recording with a professional film crew.

Outcome

We developed a documentary miniseries explaining each generation’s mindset, along with videos and infographics by theme and country. We also ran practical sessions for regional teams on applying #PerspectivaDeGeneraciones in their day-to-day work.